Donna Dubinsky and Apple Computer Case Study Essay

Donna Dubinsky and Apple Computer, Inc. Report of Findings and Recommendations Prepared By: Robin Armstrong Table of Contents Background and Scope 3 Current Scenario 4 Situation Analysis 6 Conclusions and Recommendations 8 Background and Scope This report has been prepared for Professor XXX. This report summarizes the complete review of Donna Dubinsky’s career at Apple Computer as the Director of Distribution and Sales Administration and the proposed distribution system. In addition, Donna Dubinsky’s response and handling of the proposed distribution system will be assessed. This review concludes that despite Donna Dubinsky’s stellar education as a Yale graduate and a Harvard MBA she completely†¦show more content†¦Ã¢â‚¬Å"You wanted to agree so you found a ground to agree on†¦But you know what? I never really believed it.† In April 1985, Donna Dubinsky attended the â€Å"Leadership Experience† seminar. Ms. Dubinsky thought that Ms. Coleman used this seminar to â€Å"lobby for her cause.† Ms. Dubinsky began to see her own disillusionment as part of a larger problem where the executives were â€Å"confused, demoralized, and critical of the company.† She ended the seminar with the realization that proposed distribution strategy was â€Å"so radical that it would shut the company down.† So the next day she met with Bill Campbell who was Roy Weaver’s manager and presented him with an ultimatum. Ms. Dubinsky wanted thirty (30) days to develop her own distribution strategy proposal or she would leave Apple. . Situation Analysis The following situations are analyzed. Donna Dubinsky versus Proposed Distribution System Since Donna Dubinsky and Roy Weaver did not address Mr. Jobs questions regarding the 1985 Distribution Business Plan, he assigned Debi Coleman to develop a new Distribution Strategy Proposal based on the â€Å"just-in-time† concept. Ms. Dubinsky was not proactive in presenting her issues and concerns regarding the â€Å"just-in-time† concept. It is assumed that she considered the idea not feasible and that it would not gain momentum; however, the exact opposite occurred. Unbeknownst to Donna Dubinsky, around the same time, Roy Weaver’sShow MoreRelatedHarvard Case Analysis11020 Words   |  45 Pages Gurcharan Dasï ¼Å' venture capitalist Belmiro de Azevedoï ¼Å' Chairmanï ¼Å' CEOï ¼Å' and co-founder of Sonae; member of the European Round Table of Industrialists John Doerrï ¼Å' leading technology venture capitalist Donna Dubinskyï ¼Å' MBA 1981ï ¼Å' Direct Report of Bill Campbell at Apple Computerï ¼Å' CEO of Palmï ¼Å' Inc.ï ¼Å' and co-founder of Handspring Albert Hamilton Gordon Fred Haiseï ¼Å' former NASA astronaut Christopher Heinz H. John Heinz IIIï ¼Å' U.S. senator æ  °Ã¥ ¤ «Ã‚ ·Ã¤ ¼Å Ã¦ ¢â€¦Ã¥ °â€Ã§â€° ¹Ã¯ ¼Ë†Jeffrey R Immeltï ¼â€°Ã¯ ¼Å'通ç” ¨Ã§â€ µÃ¦ °â€Ã§Å¡â€žÃ¨â€˜ £Ã¤ ºâ€¹Ã¥ ±â‚¬Ã¤ ¸ »Ã¥ ¸ ­Ã¦Å¡ ¨Ã© ¦â€"Ã¥ ¸ ­Ã¦â€° §Ã¨ ¡Å'Ã¥ ®Ëœ

Fashion Icon Free Essays

Blake Lively, amazes everyone with her versatility in fashion. Day after day, week after week she just can’t go wrong! On Gossip Girl, she couldn’t get much credit because the whole cast has a fashion stylist. But, Lively manages to look fashionable off set as well. We will write a custom essay sample on Fashion Icon or any similar topic only for you Order Now It’s all about taking risk in fashion and Lively definitely does the job especially with her choice of colors. On top of the most beautiful dresses she puts on, she manages to have the right makeup and hair for every outfit. Confident, poised, stylish, glamorous. These are the kinds of words typically used to describe Blake Lively, who has become the self-proclaimed fashionista of her generation. Not only is she now the face of Chanel but also she is constantly in the spotlight for her fearless approach to fashion as well as her obvious true passion and love for it. After attending countless designer shows and taking her views of the runway to the real world there is no doubt that she has become a fashion icon to those who follow her. In fact, being chosen to be on the cover of Vogue twice in a single year is almost a right of passage to prove she is officially a top player in the fashion industry. She is a designer dream because she stays true to her vision. Teens are full of youthful energy, life and vitality, they have love and passion for fashion, drawing inspiration from celebrities. Blake Lively stands as a fashion icon for teens, as my target customer like being perceived older and like imitating the style of older people to feel more mature. All American golden girl, blake lively is known to be pretty, sweet who doesn’t get into any scandals or controversies, whatever she wears is widely accepted by my target customer, Maddy. These days there is an increasing trend that teens want to dress older than their age and Blake lively serves a good model to copy. Unlike many other celebrities she doesn’t like to have a personal stylist. She isn’t afraid to take the runway to the red carpet, and no matter the look or designer, she always makes the outfit look effortless. Her uniqueness and individualism inspired maddy to imitate her style. Blake lively’s enthusiasum in styling herself inspired maddy to take that up as a hobby and learn to be creative and talented. Blake lively always like to change her looks and be new each time she steps out, she had a more sweeter style when she was younger now she is more lady like and sophisticated. Maddy draws inspiration from her fast fashion style and trys to look new when she goes shopping with her friends. Maddy’s preference to fast fashion products that are more in trend and are constantly changing is inspired by blake’s trendy way of changing her looks constantly and reinventing herself. Maddy follows blake’s style on tweete, facebook and keeps posters of her style trends in her room. Bold, confident and daring are the words used to describe blake, her personality is similar to who maddy wants to be. As blake never has a backgroung in show business and made it so big in the fashion industry, maddy plans to follow her foot steps and get in to show business when she grows up. How to cite Fashion Icon, Essay examples

Ethical Issues for Advertising Tobacco Products Across free essay sample

How can SCT and ISCT address the controversial nature of advertising and promoting cigarettes across international borders? Base on the case study, The Social Contract Theory  (SCT) generates a workable framework for solving ethical issues: * Sets main principles relevant to the organization in question * Recommends different principles for different communities * Determines the suitable marketing practices Allows for theory of norms and values SCT captures two different types of social contracts- hypothetical and actual contracts used in living communities. It is the foundation of rules within communities with two assumptions: * Individuals join the contract that means individuals realize and care about morals and values of these components. * It can be assumed that global members would have responsibilities with ethics, through the recognition of the community’s needs based moral foundation that will result in good and productive life. Donaldson hypotheses that a â€Å"global contractor would agree to the creation of a binding macro-social contract as it is the only rational solution for the need for a moral fabric in the face of bounded moral rationality. â€Å" The macro-social contract follows the following ‘rules’: * Local economic communities may generate ethical norms for its members through macro-social contracts. * Norm- generating micro-social contracts must be bounded through informed consent- the protected informed consent. * A macro-social contract must be relevant with the norms of the community. In the situation of conflicting among norms, priority must be established through the application of rules consistent with the spirit of the overall macro-social contract. In other worlds, SCT and ISCT bind domestic and foreign contractors who have to identify norms of primary communities to adjust the suitable marketing campaigns to fix the business for every market. In addition, many firms can rely on the SCT to have a right way to do business as well as to choose the right marketing communications every primary market interns of ethics. For instance, the Starbuck’s logo has to be modified to be more relevant in Middle – East market. The original and modified logo of Starbuck (Lys 2007) Because the most of middle – east people are muslim, and the culture of this religion does not allow sexy images of woman show at the public. This culture is strong enough to become legal rule in middle – east countries that also the reason why Starbuck has to modify the image of its logo less sexy through covering her breast by her hair. In the same way, Winfield has to choose the suitable advertisement communication in the primary markets such as putting warning on the label which are seen as ethic practice to create the positive PR as well as to avoid strict regulations. Another illustration is he milk for baby’s growing industries in Vietnam need to mention about the mom’s milk is the best milk for baby’s growing and immune system on the label and package of products as well as TV commercial as a move of ethics in business. Question 2: In what ways has the marketing of Winfield been influenced by SCT? From the case study, Winfield has others way to communicate its products. In Australia and US, tobacco industries do not allow expand its advertisement in public, and these industries is restricted to communicate to the public and communities. Even, Winfield has to put warning on the label to inform the risk of tobacco to the customers. Base on that, Winfield does not use TV commercial, billboard and others to advertise its products, and only promote its products through point of sales which are accepted in US and Australia whilst Euro zone and some countries in Asia is so quite looser in tobacco restriction on advertising, promotion and distribute products. This means Winfield can access these markets through extensive advertising and communication campaigns. Besides that, community norms should be solved first. Thus, Winfield has to concern the underage smoking to commit do not sell its products for the customers who are under 18 years old. Another example, from my own experience, when the customers purchase any beer or alcohol at the shops, club or bar, he customers have to show ID card to ensure that they are over 18 years old to buy these products. Question 3: In your opinion, does BAT pay sufficient attention to ethics when they market across national borders? From my opinion, BAT is not par sufficient attention to ethics when they market across national border, although BAT commit with the local countries to protect and follow the local community’s norms through SCT. Because BAT understood the risks and bad effects of tobacco when people smoke cigarettes hat the reason why Australia and USA are countries which have strict policies to restrict tobacco’s promotion, advertisement and communication with public. BAT took advantages of loose rules in some developing Asia countries and Euro zone in terms of advertising and promoting cigarette in public to expand BAT’s marketing campaigns at these comm unities. The general trend in Asia and Euro zone will be similar with Australia and USA, BAT should maintain the way of marketing and communication in Euro and Asia countries as Australia and USA. Besides that, BAT can diversify their business in another way not only focusing on tobacco such as medicine field as producing nicotine for analgesics or products treating stress [trans] (Dung N, V 2006) Question 4: What is the impact of SCT on standardization of advertising and promotion approaches across national borders? In case study, SCT has impacted the tobacco industry which has to commit to protect the community through the legal marketing activities and strategy of agreeing. Moreover, SCT also restrict the market segment of tobacco industry which does not include underage customers. Furthermore, positioning of tobacco products is type of bad products for health through putting the warning on label and package of its products. Yet, Smoking cigarette’s marketing and communication is limited in Australia and America. Although Euro zone and some developing countries in Asia have not been strict with smoking cigarette’s marketing and communication in public, the trend of these countries will follow Australian and American style.